The company Brainy Games, that creates individual software for an easier mediation of learning contents, was looking for a new corporate identity in 2011. In cooperation with Matthias Jungwirth I developed the concept and the corporate design. We created a signet consisting of the combined letters b and g, a lightbulb and a dice, which symbolically stand for learning and playing. The saying "Learning by Doing" was developed to "Learning by Playing", which is used as Brainy Game's brand claim. Furthermore we designed stationery, business cards, the website and a prototype for a business game.