Jacob Joins Print

Jacob Joins Print

Jacob Joins Invitation Letter

Jacob Joins Invitation Letter

3 Steps to Participation

3 Steps to Participation

Pop-up Table and Salt from Hallein

Pop-up Table and Salt from Hallein

Cards to pass on

Cards to pass on

100 red letters

100 red letters

Lettering Poster Ketchup

Lettering Poster Ketchup

Lettering Poster Honey

Lettering Poster Honey

Lettering Poster Tomato Paste

Lettering Poster Tomato Paste

Lettering Poster Mustard

Lettering Poster Mustard

Invitation E-Mail

Invitation E-Mail

Jacob Joins Team

Jacob Joins Team

Jacob Joins

The global cooking project Jacob Joins was created in teamwork with 7 students as our final project at the Salzburg University of Applied Sciences in summer 2012. Its aim is to get to know cuisines and cultures from all over the world. International recipes, that have the ingredients potato, onion and egg in common, are collected and presented at the website www.jacobjoins.com. Although they have this common ground, the recipes should be diverse and demonstrate customary spices and types of preparation.

My field of responsibility was the conception, creation and implementation of an international campaign. First of all I designed 100 letters, that contain a pop-up table and a little bag with salt from Hallein. They were sent to randomly chosen people from all over the world to motivate them to participate. Furthermore, I created personalized e-mails, print products and social media pages.

The aim of this project is collecting authentic recipes from all over the world and expanding our culinary horizon.