Mülibidschn word and figurative mark

Mülibidschn word and figurative mark

Webdesign: homepage with search field

Webdesign: Homepage with search field

Webdesign: Overview of direct marketers in the neighbourhood

Webdesign: Overview of direct marketers in the neighbourhood

Webdesign: Detailed information about direct marketers

Webdesign: Detailed information about direct marketers

Figurative mark development

Figurative mark development

Corporate Design: Typography

Corporate Design: Typography

Scribbles & Sketches

Scribbles & Sketches

Mülibidschn

I created the concept and corporate design for the project "Mülibidschn" in teamwork with Matthias Jungwirth. The background of the project is the fact, that most consumers have no relation to the origin of their food, why they don't have any influence on its quality, fair prices or animal welfare.

However, there are direct marketers, such as farmers and country stores, who sell their products directly from the farms, which is a perfect opportunity to buy fresh food. Mülibidschn is a concept for a internet platform, that helps consumers find direct marketers in their neighbourhood and provides all important informations about them.

The name "Mülibidschn" comes from the Upper Austrian dialect and means "milk churn". It is associated with picking up and transporting fresh milk.

So far we created a well thought out concept, a corporate design including word and figurative mark, colours, typography, webdesign etc. and wireframes for the website. Currently we're searching for sponsors and looking forward to implementing the project!